facePLATE
Counts DOOH Impressions
Have you ever wondered how many people are really looking at your displays? And for how long? Our facePLATE measurement software provides those answers.
facePLATE is innovative, patent pending, gaze tracking software that can accurately track faces and advertising impressions from over 500 ft away.
Measuring accurate eye contact with your display means knowing if its effective. Forget focus groups. We’ll let you modify out-of-home creative on the fly.
Email us for more info and pricing.
facePLATE software makes any webcam a measurement device.
Mounted on sreens or print ads, facePLATE zeroes in on eye direction, head angle, and sight plane and determines whether there is an impression or not. The software knows if it’s a passing glance, purposeful gaze or an intentional stare by counting the duration of each instance.
Used on billboards in Times Square 500ft from onlookers to mall screens 3ft from onlookers, facePLATE is the future of DOOH measurement.
Our measurement tool can be used wherever an out-of-home display is presented.
We just need a CPU to run the software, and we can provide that too if necessary. Anywhere impressions need to be tracked, we can make it happen. These locations tend to be in public spaces in the general vicinity of the display.
Get access to real-time data the entire length of the campaign.
We'll work with you to provide the metrics you need. And help you analyze and turn the data into actionable insights.
